- Harvard Business Review, 2016
The size of a store need no longer dictate the number of products showcased.
Play tennis with virtual professionals in a sporting goods store, try on virtual dresses in a clothing outlet or visit exotic locales at a travel goods store.
Open full fledged retail outlets at airports, malls and even trade shows – without the overhead of supply chains and stocks.
Track every user’s gaze and path through the virtual store, measure each buy and sell. Harness the data to craft personalized in-store experiences and recommendations for every user.