Bosch Launches Pan-India Virtual Reality Campaign to Help Consumers Understand How a Dishwasher Works - Boost Sales 35%

Bosch

AutoVRse designed a VR campaign – across web and retail – that literally took customers inside a dishwasher and helped boost pan-India sales.







Bosch saw a significant uptick in sales, and has since sanctioned a project to replicate the campaign globally.

The campaign involved the launch of premium VR experiences in all major Indian cities. AutoVRse trained the Bosch salesmen, who carried a portable setup, consisting of the HTC VIVE and a laptop, to all of Bosch’s flagship retail outlets – and the Mumbai, Delhi and Bangalore airports. A 360 degree video was also distributed on YouTube. We gave away over 12,000 branded Google Cardboard headsets to users so they could experience this and share it with their loved ones in the comfort of their own homes.




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