The TVS Scooty Zest 110 is the first 110cc scooter to ride through the Khardung La – the world’s highest motorable pass. AutoVRse partnered with TVS Motors to bring this unique experience to malls in Bangalore and Chennai. Multiple activations at malls in both cities helped numerous youngsters experience the feeling of riding through the mud, slush and rocks while getting to the Khardung La pass.
The experience began with users finding themselves in a TVS showroom, where they were able to assemble the Zest 110 from scratch. This helped explain the numerous features of the bike to the users, while engaging them in an entertaining, interactive experience. Once they assembled the bike, they were asked to sit on it, at which point a massive snowstorm appeared – blowing away the showroom and transporting the user to the breathtakingly beautiful Khardung La pass.